The USMNT has been challenged to reach a specific round at the 2026 World Cup, a crucial step to significantly grow soccer across America. This ambition is heavily supported by the immense influence of stars like Lionel Messi, who has been a transformative figure for Inter Miami CF, and Christian Pulisic. Former England international Joe Cole, having played in the States, highlighted to GOAL why soccer is increasingly appealing to youngsters, particularly as a safer alternative to American football.

Major League Soccer (MLS) has made remarkable strides in a relatively short period, competing fiercely with established North American sports leagues like the NFL, NBA, MLB, and NHL. The foundation for this growth was laid by the 1994 World Cup, with subsequent boosts from high-profile arrivals. David Beckham's move to the LA Galaxy in 2007 was a pivotal moment, significantly enhancing the league's brand and attracting global attention.

Following Beckham's trailblazing path, numerous other international football icons have graced MLS pitches. Legends such as Steven Gerrard, Andrea Pirlo, Kaka, David Villa, Wayne Rooney, and Zlatan Ibrahimovic have all contributed to the league's rising profile, drawing more fans and elevating the quality of play across various U.S. landing spots.

Since 2023, Lionel Messi has been at the forefront of MLS's domestic charge, joining forces with David Beckham at Inter Miami CF. The Argentine superstar has already secured two MVP awards and an MLS Cup crown, bringing unprecedented global attention and interest to the American game. His extraordinary talent and consistent performance have undeniably accelerated the league's growth and visibility.

Beyond MLS, a 'Golden Generation' of American talent, including Christian Pulisic, Weston McKennie, Tyler Adams, Folarin Balogun, and Ricardo Pepi, are also playing a vital role in elevating U.S. soccer's standing. These players are excelling on prominent European stages in leagues like the Premier League, Serie A, Ligue 1, and Eredivisie, as well as the Champions League, further aiding the cause of growing the game back home.

Joe Cole's observation underscores a key factor in soccer's increasing appeal: its perceived safety compared to American football. This aspect, combined with the star power of players like Messi at Inter Miami CF and the success of USMNT players abroad, paints a promising picture for the sport's future. The collective effort aims to solidify soccer's position as a major sport in the United States, especially among younger generations.